Option 1 (Concise):
> Indulge in luxurious comfort with this oversized knitted poncho. Featuring a stunning floral print, cowl neck, and asymmetric hem, this Italian-made beauty is crafted from a cozy blend of 65% polyester and 35% wool.  One size fits UK 14-20.  Approx. 32" length, 41" pit to pit.
Option 2 (More descriptive):
> Wrap yourself in warmth and style with this exquisite women's oversized knitted poncho.  The beautiful floral print adds a touch of elegance to this effortlessly chic piece.  The flattering cowl neck and asymmetric hem create a unique and flattering silhouette.  Made in Italy from a soft and luxurious blend of 65% polyester and 35% wool, this poncho is perfect for layering on chilly days. One size fits UK 14-20.  Approximate measurements: Length 32 inches, Pit to Pit 41 inches.
Option 3 (Benefit-driven):
> Stay effortlessly stylish and comfortably warm this season with this oversized floral poncho.  Its generous fit and luxurious wool blend offer ultimate comfort, while the stunning floral print and unique asymmetric hemline add a touch of sophisticated flair.  Perfect for layering over jeans and boots or a dress, this Italian-made poncho is a versatile wardrobe staple. One size fits UK 14-20.  Approx. 32" length, 41" pit to pit.
Choose the option that best suits your brand's voice and target audience.  You can also combine elements from different options to create the perfect description.